CASE
PAAB
the crafting of an experience
1. THE THINKING PROCESS
The idea behind PAAB’s Annual Report lies in the value we generate through design. The design has to clearly and accurately depict the values of the organisation, their vision and aspiration; this has been the core that governs our thinking process for this project.
CASE
PAAB
the crafting of an experience
2. THE COMPILATION
With a complete understanding of our client's goals and requirements, we have generated unique concepts that showcase various designs utilising different approaches and methods.
CASE
PAAB
the crafting of an experience
3. MATERIAL RESEARCH & SELECTION
Beauty lays within a visually appealing aesthetic, and more importantly the selection of finely produced materials. At INKA, we believe that an experience can be enhanced by an accurate pairing of design and materials with a touch of unique finishing.
CASE
PAAB
the crafting of an experience
4. PRINT PROOFING
It is a known industrial challenge to ensure print productions matches that on the screen. Through print proofing and a deep understanding of the process, we are able to simulate up to 80% accuracy before actual production.
CASE
PAAB
the crafting of an experience
5. SURFACE TREATMENT
Our intention to elevate PAAB’s Annual Report to greater heights through the application of a de-bossing layer definitely paid off. Not only did it significantly enhance the appearance of the report, it induced a greater experience for the sense of touch as well.
CASE
PAAB
the crafting of an experience
6. EXPERIENCE IN YOUR HANDS
The final product not only met our objectives, but more importantly, loved by our client. This is probably what we at INKA truly takes pride in; the ability to deliver above and beyond what our clients set us out to achieve. Through such challenges, we are not only able to grow as an design agency, but enrich our experience and confidence in pushing greater, bigger design boundaries.